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Havent Heard Of It Yet? Discover These Under-The-Radar Home Brands

March 4, 2024

Havent Heard Of It Yet? Discover These Under-The-Radar Home Brands

When it comes to home goods and furniture, big names like IKEA, Crate & Barrel, and Pottery Barn often come to mind first. However, there are many amazing under-the-radar home brands that deserve more attention. As someone passionate about interior design, I’m always on the hunt for unique, high-quality pieces. Through my research and trials, I’ve discovered some real gems. Keep reading to learn about my favorite underrated home brands that you need to know about!


Parachute is a brand that specializes in luxury bedding and bath essentials. What makes them stand out is their focus on premium quality and simplicity.

I tried their bed sheets and was so impressed by the soft, comfortable cotton material. Their towels are equally as soft and very absorbent. They offer many neutral, minimalist colors that can work in any bedroom.

While their prices are on the higher end, the quality is excellent. Their bedding and towels have held up nicely after frequent use and washes. If you’re looking for elevated everyday basics, Parachute is a top choice.

Schoolhouse Electric & Supply Co.

This Portland-based brand offers a wide range of vintage-inspired lighting and home decor. Their aesthetic is retro yet modern.

I love their pendant lights, table lamps, and sconces. They offer shapely silhouettes, cool marble bases, and chic brass accents. Their lighting selection is expansive but still curated. I haven’t found such a great mix of unique, high-quality lighting anywhere else.

They also sell rugs, furniture, mirrors, clocks and other home accessories. The vibe is decidedly hip and eclectic. Their products lend a lot of personality to any space.

Open Spaces

Open Spaces is a great source for contemporary, Scandinavian-style furniture and decor. Their collection includes sofas, dining sets, desks, storage solutions and decor items.

I appreciate their clean, minimalist aesthetic. Their sofas and beds have sleek frames and many customizable fabric options. Their desks and dressers feature stylish tapered legs and neutral wood tones.

A huge bonus is that their furniture ships fast and assembles easily. I was able to put together a desk and dresser effortlessly thanks to their well-designed system. The quality feels solid and durable too.

For modern, fuss-free furniture at reasonable prices, Open Spaces is a superb option.


Schoolhouse offers lighting, hardware and accessories with charming vintage character. Their assortment ranges from playful to sophisticated.

I’m especially fond of their globes and glass pendants. The sculptural silhouettes and handcrafted details give such warmth and personality to any space. I also love their cabinet hardware including knobs, pulls and hinges in a variety of polished metals, glass and stone.

While their offerings are on the pricier end, the attention to detail and artisanal quality is apparent. If you value craftsmanship and charm, Schoolhouse is definitely worth a look.

Ferm Living

Ferm Living is a Danish design brand celebrated for their whimsical, graphic products. They offer furniture, lighting, textiles and plenty of quirky accessories.

I’m drawn to their joyful use of color, print and texture. Their rugs and pillows feature bold geometric and nature motifs. Their furniture silhouettes exhibit gentle curves and fun shapes. I also adore their unique tableware and napkins that lend a modern, artsy touch to any tablescape.

While playful, their products are inventive and very thoughtfully designed. If you have a colorful, eclectic sensibility, Ferm Living is sure to delight.


Beyond stationery, Minted offers a wonderful, affordable selection of art, decor, textiles and furniture. I love that they feature works from independent artists.

Their art prints come in so many sizes, styles and frame options at reasonable prices. I was able to find beautiful botanical and abstract prints that perfectly matched my vibe.

They also offer tons of pillows, throws, rugs and furniture that exhibit the work of talented designers. The quality feels substantial for the low costs. I appreciate that I can get stylish, customized pieces without spending a fortune.

For art, textiles and decor with lots of personality, Minted is definitely worth exploring.

Lulu and Georgia

Lulu and Georgia provides an assortment of premium modern furniture, lighting, rugs and accents. The vibe is contemporary and chic.

I am wow-ed by their living room furniture featuring sleek shapes, luxurious upholstery and brass details. Their collection of modern lighting fixtures impresses me with sculptural silhouettes and quality materials like brass, marble and glass.

Beyond the elegant aesthetic, their products feel so well-made and substantial. The prices are on the high end but the quality is truly excellent. For refined, contemporary pieces, Lulu and Georgia is a wonderful destination.


California-based Jungalow offers joyful, bohemian style through their collection of textiles, wall decor and furniture. Everything feels bright, playful and one-of-a-kind.

I love their hand-block printed textiles featuring bold motifs and vivid colors. Their macrame wall hangings provide an effortless dose of texture. They also have darling rattan furniture like chairs, settees and hanging chairs.

While playful, their products exhibit incredible craftsmanship. The costs are reasonable considering each piece feels special and made to last. If your style is colorfully boho, Jungalow is sure to be a favorite.

The Citizenry

The Citizenry works with artisans worldwide to produce high-quality, ethically handmade furniture and decor. Their assortment ranges from modern to traditional styles.

I tried one of their premium wool rugs and was so impressed. The weaving was tight, consistent and durable while retaining a wonderful artisanal quality. Their embroidered pillows and throws are equally well-crafted and utilize beautiful textiles.

They offer so many specialty items like hand-carved stools, block printed table linens, and hand-woven baskets. Everything feels special yet still livable for everyday use. For ethically handmade pieces, The Citizenry is an excellent option.

I hope this list helps expose you to new and inspiring home brands beyond the major retailers. While under the radar, these companies create incredibly designed, high-quality products that can elevate any space. With some research and trial, you can discover real gems that express your unique personal style. Never settle for mainstream when so many delightful discoveries await. Happy hunting for your new favorite home finds!

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